- Mar 24, 2012
- 6,100
- 675

this is just so weird I don't even...
http://shine.yahoo.com/fashion-beau...out-their-legs-for-advertising-175636100.html
(just part of it)
Introducing the least subliminal advertising ever. In Japan, companies are actually launching print campaigns on young women's bare legs.
Japanese Snaggletooth Craze Spawns Dental Procedures, Girl Group
Are we really ready to turn our bodies into billboards for a few extra bucks? Japanese advertisers are banking on it, offering women money in exchange for the use of their thighs. Participants paste temporary tattoos of brand logos on their legs and spend the day exposing them to oglers. To be eligible for ad space, you must be at least 18-years-old and connected to least 20 people on social networking sites. The idea comes as part of the advertising maxim that ads should run “wherever people are looking.”
As of November 2012, about 1,300 women have registered their legs to be part of ad campaigns with Absolute Territory PR, the publicity team behind the bizarre media blitz. In fact the name of the PR company, “Absolute Territory,” is a translation of the Japanese phrase “zettai ryouiki,” used to describe the area on a woman’s leg between the end of her skirt or short and the beginning of a thigh-high or knee-high stocking, a style that has been popularized by Japanese Anime and manga.