◆250 million yen a year on billboard advertising! Kinuta Dental Clinic's advertising strategy seen on highways
Kinuta Dental Clinic has erected approximately 270 billboards in the Tokyo metropolitan area, spending 250 million yen a year on billboard advertising. Why do they insist on billboard advertising rather than the Internet? There is an advertising strategy that Director Kinuta Yasukazu, also known as the "billboard king", has devised himself!
◆5,000 yen a month! What is car advertising, where you can get rewards just by driving your own car?
Many people probably think, "advertising has nothing to do with me." However, did you know that there is a new service that allows you to get rewards of up to 5,000 yen a month just by driving with an advertising sticker on your car? With gasoline prices continuing to rise, it is now popular as a way to add a little to your household budget.
◆From 198,000 yen a year! The secret of bus announcement advertising
Announcement advertisements for clinics, stores, etc. that play inside the bus every time the bus stops at a bus stop. Many people probably find themselves listening to them. This time we'll be taking a thorough look at Tokyu Bus from Denenchofu Station to Shibuya Station. Where does the difference in advertising costs come from, with the cheapest costing 198,000 yen a year and the highest costing 1,705,000 yen a year? We'll explore the secrets of how bus announcement advertising money works. Broadcast every Tuesday from 11:06pm on TV Tokyo!
