I don't agree with most of what the new changes will represent if they take effect, I believe the internet should be equal for everyone. At the same time though, I really don't have much of a issue with Comcast, or AT&T having Netflix, Hulu, Amazon Prime or other streaming service like that pay extra, they use a ridiculous amount of traffic, and if that means I have to pay a few extra dollars for those services then I'll decide if they are worth keeping or not. And again, I don't agree that smaller sites that can't afford to pay should have their speeds slowed down either, it's all just a huge mess. All we can do is wait and see how it turns out, but so far things are not looking to good.
More competition will be good, but like you said the US is made up of many states, and each state can offer vastly different options for what is available in terms of a internet provider. I live in the state of Illinois, so unfortunately for me it's really Comcast or I have no internet :/ I wish I did have more choices available but the truth is the smaller companies that offer better service always end up getting absorbed by these huge companies like Comcast, and I agree something needs to be done about that, less options means less innovation.